Storytelling With Soul

Marketing Video Production Services for Brands Across the US

We didn't come up through film school textbooks. We came up on set, behind the camera, and hunched over timelines in the edit bay long after everyone else had gone home. That's where we learned to listen before we lead, and why every story we tell has to feel true, not just look good. We chase craft and instinct in equal measure, always digging for the real emotion sitting underneath the brief. Whether it's a national campaign or a scrappy passion project, it gets the same grit, curiosity, and care.

Choosing the right video production partner is one of the most important creative decisions your brand will make. When you work with Cumberland Creative, you're not just hiring a crew; you're gaining a partner who works as an extension of your brand at every stage, from first concept to final cut, to create content that captures your customers' attention and moves them to act.

We bring a distinct, out-of-the-box approach to every project: cinematic instincts paired with a strategic backbone, so the videos we make don't just look great, they perform.

Press & Awards

50x Telly Awards

3x American Ad Awards

INC 5000 (2024)

Client Spotlight

National University

Cumberland Creative has served as National University's lead production partner for nearly 8 years, spanning CTV/TV, digital content, direct-response photography, and brand anthems. The work has consistently won awards and helped NU break marketing records.

FanDuel

FanDuel hands us a simple creative framework, and Cumberland concepts, produces, and delivers premium paid digital campaigns in a matter of weeks. We've shot everything from talent-driven spots with Bussin' With the Boys to fully custom productions built around paid talent.

EWTN

EWTN engaged Cumberland to create original content for EWTN+. We pitched several concepts before landing on In Jesus' Name, a three-part docu-drama exploring the ministry of exorcism and deliverance within the Catholic Church.

Pioneer

Pioneer Home Services needed their logo's digital character brought to life for the first time. Cumberland developed his persona, wrote the spots, and shot the full commercial campaign in-studio on custom-built sets.

HCA

HCA needed the stories of their oncology and heart departments at Centennial Hospital told with care. Cumberland produced these moving pieces in just one week, staying flexible around doctors' and surgeons' packed schedules.

Smith & Wesson

Cumberland has served Smith & Wesson across many projects, all with the same goal: elevating their content to match the premium nature of their brand and history. We've executed major product launch videos, brand films, and ambassador films, helping Smith & Wesson set content records along the way.

Testimonials

Hear what our clients have to say

"Working with Cumberland Creative was truly next-level. We produced powerful content together — from choreographing a full marching band at TSU to capturing real-life stories on the ground in Louisiana. Their storytelling blurs the line between marketing and documentary: immersive, emotional, and deeply human. Best of all, they just handle it — no hand-holding, no stress. They're the kind of partner you can trust to take work off your plate and deliver something incredible every time."

Annie Pantzke, Producer
Amazon

Really love the team at Cumberland. They shot an amazing brand video for my wife and I's brand launch. They did a great job bringing our vision to life and crushing the video shoot.
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Josh Durham
Plenty Postpartum

No matter the size of the commitment, Cumberland Creative successfully accommodated large scale commercial productions and simple pickup jobs, both with the same amount of unwavering effort. For every problem, they had a solution and their entire team brought a level of professionalism that reflects who we are and what we care about.
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Brady Ferdig, Associate Creative Director
National University

These guys have the chops to pull together a production in next to no time, and the founders are always a pleasure to work with. Kind, driven and talented.

Alexander Goulart

Our Process

Every project moves through three phases, each one built to keep your vision front and center.

1. Pre-Production

We meet with your team to understand the unique aspects of your business and the goals you want your video content to achieve. From there, ideas, concepts, and creative plans take shape, led by our Executive Producer, Producer, and Director, and built into a strategy that sets you apart from the competition and ensures your vision is reflected before a single frame is shot.

2. Production

Lights, camera, action. This is when the crew is on set bringing the plan to life. We keep it a fun, collaborative set experience for everyone involved, and yes, we'll bring the coffee.

3. Post-Production

Once filming wraps, our team of editors assembles the footage into proofs ready for your review and feedback, putting the pieces together into the most beautiful picture. We handle every finishing touch in-house, from color correction and graphics to music and audio mastering, and deliver every asset via downloadable links.

Along the Way

Every project is backed by top-of-the-line cameras, lenses, drones, lighting, and audio equipment; decades of production experience across a wide range of industries; content built to work everywhere, from your website and social media to email marketing, presentations, and recruiting campaigns; and a dedicated project manager keeping you updated and informed every step of the way.

FAQ

Frequently Asked Questions

What's included in a full video strategy?

Our end-to-end strategy includes audience analysis, content planning, platform-specific distribution, performance tracking, and iterative optimization. We align every piece of video content with your business goals, whether that's brand storytelling or a conversion-focused campaign.

How do you ensure videos resonate with our target audience?

We start by defining your audience's demographics, pain points, and viewing habits. Through collaborative workshops and data-driven insights, we craft videos that evoke specific emotions, like inspiration, trust, or urgency, to drive engagement.

Can you handle both video production and digital distribution?

Yes. We manage everything from concept to delivery, including platform-specific edits (think 15-second social cuts and 2-minute website versions) and targeted distribution across email, social media, and embedded web content.

What makes your video strategies different from competitors?

We blend cinematic storytelling with measurable KPIs. Rather than a template-driven approach, we build strategies around your brand's unique voice, your audience's behavior, and your long-term growth objectives.

How do you measure video strategy success?

We track metrics like engagement rate, conversion lift, and audience retention, and deliver clear reporting with actionable next steps. For ongoing clients, we run A/B testing and continuous iteration to keep results improving.