FanDuel

Cumberland works hand-in-hand with FanDuel to ideate, concept, and create effective content for their premium paid digital campaigns. As a true creative partner, FanDuel often hands us a simple framework — "Kentucky Derby, here's the offer… go" — and we concept 3-4 ideas for the team to choose from. From there, Cumberland manages pre-production through production, often in just a matter of weeks until go-live. We've executed campaigns ranging from content shoots with premium talent like Bussin' With the Boys to fully custom shoots built around paid talent.