Christensen Arms

Christensen Arms came to us with a premium product but content that didn't match it, and a goal to win on YouTube with a content engine as polished as their brand. We built a full strategy, brand film, product videos, FAQs, and educational content anchored by a YouTube series built around one universal truth about their customer: Why I Hunt. We brought in authentic voices like Andy Stumpf, Crispy, Omar Avila, and Andy Arrabito, and designed every shoot to generate a full content ecosystem in one production: long-form episodes, social cutdowns, influencer testimonials, lifestyle and product photography, and educational clips. The series became Christensen Arms' best-performing content ever, winning 5+ Telly Awards and driving significant ROI in product sales and site traffic. It later evolved into a follow-on series, On the Hunt, following influencers through real hunts from preparation to reflection.