Canidae

Canidae's PR agency, Catamaran Communications, brought in Cumberland to bring their product launch partnership with Grammy-nominated artist Walker Hayes to life. In a single-day shoot with Walker and his two dogs, Cumberland produced video, photo, and audio content for the launch of Canidae Heartland, a new dog food line unveiled for National Dog Day alongside Walker's original anthem, "Love Is a Four-Legged Word (Heartland Version)." The campaign celebrated the bond between dogs and their humans, debuted at a special event in Nashville, and supported a broader initiative donating 1% of every Heartland purchase to the American Red Cross.