Absolutely Ridiculous

Absolutely Ridiculous is a Nashville-based sporting goods brand founded by an artist known as "X," making custom baseball and softball gloves, sliding mitts, batting gloves and gear as "functional art" that helps athletes play with confidence by being themselves. Known for bold, playful designs like its ice cream-themed gloves and collaborations with pros such as Elly De La Cruz and Jazz Chisholm Jr., the brand embraces standing out. Cumberland produced multiple videos for AR including a brand film telling the history of AR, as well as a video highlighting their special partnership collaboration with Scrub Daddy.